BUB has arrived!

The Batavus Utility Bike (BUB) has finally arrived.

The BUB in white step through style frame

The perfect bike to carry you effortlessly between home, work, and play, the BUB has all of the sensibility of the classic Dutch ‘omafiets’, but with a few extra tricks up its sleeve.

The first notable difference between the BUB and the Oma is the price. Batavus has managed to create an ideal urban rider at a price that rivals most hybrid bicycles.

But a standard North American hybrid will have you leaned over in an aggressive stance, with mud up your back, grease on your pant leg and zero style to spare.

The BUB in black with the 'classic' (gents) frame style

The bub ships with full coverage fenders, and a chainguard to protect your daily clothes from drivetrain grime – two features that no Dutch rider would live without.

Your pedals connect you (via a rust-resistant chain) to a three speed internally geared hub which requires almost zero maintenance – and which features a reliable coaster brake to stop you in any road conditions. Up front you’ll find a V-brake for extra stopping power when necessary.

Both the step through and classic frame styles support BUB-specific add-ons (racks, lights, coloured trim pieces and even a mood indicator).

On top of all this it looks great, and feels like you are riding a piece of art. I’ll let Eric Kamphof of 4th Floor Distribution take it from here:

Perhaps the greatest obstacle to creating an evolved omafiets was the iconic nature of the omafiets. Like wooden shoes or windmills, the classic omafiets is one of the most visible icons of Holland. To create a lighter version with a better seating position may have been necessary, but the real challenge was creating something as memorable. Like the Velib, Batavus needed to create an instant icon that would romance the Dutch (and others!) back to cycling. As one of the oldest companies in Holland Batavus certainly played a role in the development of the omafiets as we know it today. And Batavus also designed and implemented the entire Paris Velib system. They were also the first develop the Personal Bike design, which has been copied by numerous competitors. In Holland – which typically has a very conservative and insular bike industry – Batavus is that one company that thinks outside the dijk, so to speak. (Read More: bicycledesign.net/2009/10/background-on-the-batavus-bub)

We have them in white, grey, red and black. Other colours may be ordered in but these will probably sell fast, both from us and from the warehouse at 4th Floor Distribution, so act quickly if you want a specific colour.

BUB’s are selling for $650, but we are offering them for $600 for the month of May.

For more information about colours and accessories (which are on their way soon), check out 4th Floor’s 2010 bike catalog.

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